On an industrial island in the middle of the vineyards in La Regrippière, in Loire-Atlantique, an SME has been manufacturing sailor sweaters since 1946. The song (*) does not say...
On an industrial island in the middle of the vineyards in La Regrippière, in Loire-Atlantique, an SME has been manufacturing sailor sweaters since 1946.
The song (*) does not say if Serge Gainsbourg's "little navy sweater all torn at the elbows", which Isabelle Adjani "did not want to sew back", was woven in the Royal Mer production workshop, at La Regrippière.
What the news says about Royal Mer, however, is that the pronounced taste of the Japanese and Koreans for clothing made in France is one of the factors with strong growth potential for the SME's profits.
Good news since the company, anchored in the Nantes vineyards since 1946, almost collapsed in 2016.
At the forefront of this fragile but constant rise since 2017, the sailor sweater. “ Historically these are the sweaters of fishermen, of coastal people ”, illustrates Hervé Coulombel, “ at least in Brittany, on the coasts of the English Channel and those of the North Atlantic… including summer because the evenings can be cool… » .
(*) Marine sweater, by Serge Gainsbourg and Isabelle Adjani, 1983.
Journal Le Maine libre on: 01/08/2018
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